Reddit is where buying decisions get argued out
Search any product name with "reddit" after it and the reason is clear: people trust a stranger's comment over a vendor's page. Threads asking "which X should I buy", "is Y worth it" and "alternatives to Z" are where a brand's reputation is set and where leads announce themselves. A brand team wants to know when its name comes up; a sales team wants to be in the thread while the question is still open. Both have been doing this with saved searches and RSS, and Reddit switches RSS off on 13 Nov 2026.
A stream per thing you care about
In the Redlisten dashboard, a stream is a form: the words to match, the words to exclude, optional communities and a delivery target. Create one for your product, one for each competitor, and one for the buying phrases in your category, such as "which crm" or "alternative to" plus a competitor's name. Each stream collects every public post and comment that matches from then on, and on paid plans fills with the last 30 days of matches at creation, so the channel has context on day one.
Comments are included, and that is most of the value. A brand is mentioned in a comment many more times than in a title, and the comment is where someone says they are switching.
Delivered to the channel, not a dashboard
Point a stream at a Slack or Discord incoming webhook and each match appears in the channel with the text, the community and a link to reply. Several matches that arrive together are batched into one message. No one on the team has to open another tool, and the person who should answer sees the thread while it is fresh. For the handoff into a CRM or a sheet, a Zapier trigger on the stream's webhook creates the lead or the row with the thread link attached.
Email digests, daily or weekly, suit the brand side where a day's delay is fine and a tidy summary beats a stream of pings. Free keys get one stream with email digests; Pro keys get 10 streams with Slack, Discord and webhook delivery, as listed on 6 Nov 2026.
Numbers for the report
Every stream reports its match counts by hour or day, and /v1/trends gives the same count for any phrase without setting up a stream. On the Team plan, /v1/trends/compare puts several terms on one chart and /v1/trends/communities ranks the communities where a term appears most. "Mentions this week versus last, us versus them, and where" is the whole weekly slide, from two calls or from the dashboard.
# Mentions per day for two products over the last week (Team plan compares in one call)
curl -G "https://api.redlisten.com/v1/trends/compare" \
-H "Authorization: Bearer rl_live_YOUR_KEY" \
--data-urlencode "q=yourproduct,competitorproduct" --data-urlencode "interval=day" --data-urlencode "days=7"
# Where is a product being talked about?
curl -G "https://api.redlisten.com/v1/trends/communities" \
-H "Authorization: Bearer rl_live_YOUR_KEY" \
--data-urlencode "q=yourproduct" --data-urlencode "days=7" --data-urlencode "limit=20"
# {"q":"yourproduct","data":[{"subreddit":"r/smallbusiness","posts":14,"comments":131}, ...]}What a team does with it
- Reply in the thread. A question about your category, answered honestly by someone from the company within the hour, is the best marketing on Reddit. The alert makes the hour possible.
- Catch a problem early. A spike in mentions with words like "outage", "refund" or "cancelled" is the support queue before it fills.
- Watch a competitor's launch. Compare mention counts across the launch week and read the comments that drove the spike.
- Find the communities that matter. The communities list shows where your category is discussed, which is where a community manager should spend time.
Plans for a team
Pro at $29 a month covers one person with a handful of streams, 50,000 requests and trends. Team at $99 adds 50 streams, keyword comparisons and the communities view, which is the plan most brand and lead teams land on. Business at $299 removes the stream cap and adds daily exports. Yearly billing takes two months off each. A free key, issued at signup, holds one stream with email digests, which is enough to watch your own name for a week and see what comes in. The keyword alerts page walks through the setup step by step, and the search page covers the query syntax for a hard to pin phrase.