What r/PPC is talking about this week

I've been trying to make my ad management more consistent: search term report sorted by spend, negatives for irrelevant terms, converting terms moved to exact match, then a budget check. Curious...

How are you guys seeing CPC trends since the rollout of the bidding change across Google Ads? Are they coming down or have they shot up? Were they left completely unchanged?

I run Google Ads for a law firm. Budget is $100 a day. The goal is paid retainers. Right now the conversion we track is a free consult booking. The problem: my pre-screener was too soft. Lots of...

before black friday it's tempting to raise the budget on a campaign that has just started working. things i'd check first : what the break-even roas is, and whether the current roas is above it. a...

We run a DTC bedding and home brand, about 40 people, selling in the US, UK, France and Germany. Google Ads and Meta still bring most of our sales but CPCs keep going up. And more customers tell...

a trade-off that comes up in lead gen accounts: optimize for every lead and you get volume but a lot of junk, optimize for closed jobs and the quality is better but there aren't enough conversions...

Hi everyone, I am a small business owner with a big problem on conversion tracking, not sure if this is the right forum but would appreciate any advice. In google ads it says that I have much much...

Store orders and platform conversions rarely match exactly, and consent settings are only one possible reason. before blaming the consent banner, it helps to rule out the other causes. a way to...

hi, how’s it going?? For those of you who manage Google Ads for multiple clients: has it ever happened that conversion tracking stopped working perhaps following a website update or a change in...

With Google pushing its AI bidding harder than ever, and those strategies needing a lot of conversion data to work, how are people handling B2B accounts that just don’t have that volume? Context:...